Marketing voor Coaches
A landing page redesign for a coaching business, built only with native Elementor controls and no custom CSS, without changing a word of copy. Five-star review.
- Role
- Web designer and Elementor developer
- Agency or client
- Tools
- Elementor Pro, no custom CSS
- Status
Marketing voor Coaches
Same words, same message, a page with far more presence.
- Role
- Web designer and Elementor developer
- Scope
- Redesign of an existing landing page, desktop and mobile
- Built with
- Elementor Pro, no custom CSS
The brief
The brief
Marketing voor Coaches is a coaching-marketing business in the Netherlands. Its owner already had a landing page that worked.
She set an Elementor Design Challenge on Upwork: several designers, the same page, to see what a fresh pair of eyes would do with it before she settled on a final version.
So this was a pure design problem.
The rules
The rules
Not a word of the copy could change. Nothing salesy. And not one line of custom CSS.
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Same copy
The words and the marketing message stayed exactly as they were.
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Calm, warm, professional
No countdowns, no pop-ups, no capitals shouting discounts.
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Native Elementor
Containers, variables and Elementor’s own hover states. Zero custom CSS.
Same words, same offer. The only tools were hierarchy, type, space, images and motion.
What I did
What I did
Prototyped first, then rebuilt in Elementor section by section.
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A new typographic hierarchy
An editorial serif for headlines and a clean sans-serif for text, so the most important messages carry real weight instead of all reading at the same volume.
Typography
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Calm instead of urgency
The page persuades by being clear: quotes used as moments of emphasis, results set apart, nothing pushing.
Tone
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Small interactions, all native
Consistent hover states on buttons, cards and images, made with Elementor’s own settings.
Motion
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One colour and spacing system
Matched to her main website so both feel like one brand, and set up as reusable Elementor variables for future pages.
Variables
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Planned to be built natively
From the first sketch the design was meant for Elementor’s containers, variables and hover states, then rebuilt section by section.
Zero custom CSS
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A complete phone version
Checked on desktop and mobile, keeping the hierarchy and staying easy to read on a small screen.
Responsive
One scroll, five changes of pace
One scroll, five changes of pace
A personal opening, alternating image and text, quotes as pauses and a clear close. The rhythm changes as you go down, which is what keeps people scrolling.
The video
The idea
What it brings
Try it yourself
About her
Five stars, and ideas she’d keep
Five stars, and ideas she’d keep
“David participated in my Elementor Design Challenge and created a design with a strong visual personality. I particularly liked his use of typography, contrast and out of the box ideas.”
What she’ll carry into the final page
- How to give the key messages far more visual emphasis
- How to set the results apart
- How to vary the rhythm as someone scrolls
