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Work

WinWin Partners

A SaaS landing page for a sports-club sponsorship platform, designed in Figma for desktop and mobile and delivered in two colour directions. Five-star review.

Role
Product designer and Figma web designer
Agency or client
Tools
Figma
Status

WinWin Partners

A new kind of sponsorship, explained in one page, and delivered in two colours to choose from.

Role
Product designer and Figma web designer
Scope
Landing page for desktop and mobile, two colour directions
Built with
Figma

Project showcase

The WinWin Partners landing page in Figma, green direction: “Every sponsor gets a page they update themselves.”

The same page on a phone

A Figma design for desktop and mobile. No launch or conversion figures were shared with me.

The brief, in three moves

The brief, in three moves

  1. 01

    Explain an unfamiliar model, fast.

    WinWin Partners helps sports clubs turn static sponsor logos into sponsor spaces: sponsors publish offers, jobs, news and company information, while the club stays in control and the content stays inside its own site.

    The opening of the page: a sponsor’s space shown over a photograph of local sport

  2. 02

    Show enough real interface to be believed.

    Readable product screens, so a visitor can see what the product actually looks like, without turning into one more software page.

    The section showing a sponsor space in the product

  3. 03

    Keep the energy of local sport.

    Editorial sports photography for the feeling, and complete desktop and mobile layouts in Figma, not one desktop composition with the phone left for later.

    The three steps of how it works, laid out on the page

A static logo becomes an active sponsor space.

A static logo becomes an active sponsor space.

Everything on the page leads back to that one change.

What I did, piece by piece.

What I did, piece by piece.


  • The story

    Built around the product’s central idea: a static logo becomes an active space.


  • Interface you can read

    Real product screens beside editorial sports photography that gives the page its feeling.


  • Desktop and mobile

    High-fidelity layouts for both, designed section by section.


  • A club’s questions, in order

    What sponsors get, how the club keeps control, the three steps, what the product does, who trusts it, and a call to book a demo.


  • Two complete colour directions

    Green and purple, so the team could compare them side by side before refining the final one, instead of imagining a second option from a description.

Same page, two colours.

Same page, two colours.

The client could hold them side by side and choose, instead of imagining a second option.

  • The page in the green direction, from the hero to the toolkitPitch green
  • The same page in the purple directionPlum

What the client said

What the client said

The client approved the design with a five-star review, and singled out both the quality of the design and being able to compare colour options.

The delivery was the Figma design; no launch or conversion figures were shared with me.

Excellent design and multiple colour options to choose from and compare.

Daniel M. WinWin Partners

Next project, Gran Teatro Pavón

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